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Design game strong

Design game strong
This sketch of our beautiful Fitwear Ambassador Dannibelle is just a snapshot of our extensive design process. Our '16 Summer & Winter collections feature innovative design of the highest caliber.

We have enlisted the services of a world-renowned London design studio to prepare two seasonal collections from scratch.

Months of trend research | 8 unique collection concepts | over 400 sketches | 100+ shortlisted designs | 40 final tech packs | Months of sampling and almost 18 months in the making will produce two collections next year comprising of some wonderfully elegant pieces of Fitwear.

The market is changing - It is no longer enough to sponsor athletes and print singlets. With cutting edge functionality and truly unique style we intend to raise the bar for independent fitness labels around the world.

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