To achieve the goal of producing world leading fitness fashion meant looking outside the generally accepted manufacturing zones like China, India & South-east asia - We looked to Europe for direction, and we found it.
Our UK contingent consisting of Co-owners Lawrence & Richard + our Head of Design James Hillman visited the design trade show 'Premier Vision' during September in Paris to identify cutting edge fabrics & trims to use in our first true release of a seasonal collection.
From there they took these to various factories in a leading manufacturing district of Europe (yes this part is a secret :P) to produce samples for our flag ship lines of '16 that will undoubtedly rival the biggest players in the industry. The cost is many magnitudes higher but the integrity these lines will bring to our brand is priceless and we're very excited for y'all to see them.
It was an eye-opening trip for us and we can now legitimately say that we're working with some of the best the world has to offer.