This was our first day of orders. A super emotional photo for me - no one thought we would make it as far as we have.This is where it started. In a small town, with no capital or vision and it grew. It's so important to remember how far you've come and use that for inspiration.
Where it all started
Welcome to Fitwear Palmerston North's original HQ/Warehouse circa 2013. Boasting a sum total of 18SQM the shipping team (Mum & Dad) & I worked tirelessly to fill upwards of 10 orders every day :P
Our first large scale import. 1500 units across 32 variations and a packing list written in Chinese... Niggly. Fitwear community again key factor helping sort through everything without expecting payment. For the love of the brand!
Trials & Tribulations
Contracting an extremely rare condition 'Discitus' (Spinal infection w0t) that destroyed the L4 / L5 discs in my spinal column was never part of the plan. Fond memories of ordering stock & replying to customer service emails on copious amounts of morphine... ><
The Fitt SuperStore
After getting out of hospital & half-way through rehab the journey continued.. With a little passion, plenty of hard-work & a mortgage on the family home Fitwear moved into an 80SQM retail space and branched into supplement retail eventually having a chain of 4 stores.
Fitwear continued to develop and in July we moved into a 240SQM distribution hub. Allowing friends & family to reclaim the various garages we had been borrowing around town. Mum was especially stoked to have me out of her dining room.
Expo '14. #FITFAM
After pulling out of the Expo in 2013 due other commitments (read: trying not to die to Discitus). It was absolutely amazing to pull off the '14 expo in style. Support from the Fitwear community was overwhelming.
Work, Live, Play
Rapid expansion and a full-time team of 4 meant for the first time Fitwear would have an actual office instead of desks jammed into a warehouse! Well... kinda, the dining room / lounge sufficed for a while. We even had bunks for traveling Fitwear community <3
Fitwear distribution moves to 3PL in Auckland! The logical next step for us with more than 50% of our orders going overseas we wanted to be closer to the international mail center. Furthermore a 3rd party logistics scenario allows us to scale as rapidly as we need to moving forward.
Striving to compete against the biggest players in the game meant stepping our game! International models, renowned photographers & the same goofy attitude made for some bad-ass photoshoots!
Expo 15' #FITFAM^2
Fitwear dominates the NZ Fitness expo with arguably the most exciting and packed stand all weekend. We had an absolute blast with the entire staff of our 60SQM booth being core Fitwear community members. It was a surreal feeling managing an expo booth 3x the size of our original HQ.
The need for specialist staff & plans for a stunning concept store (coming soon :P) meant the Fitwear team moves to Auckland! Once situated in our new office the Fitwear NZ team sits at six. With our marketing & design based in the UK bringing the total headcount to nine.
Dannibelle + Fitwear
The first of many campaign shoots with the absolutely stunning Danielle Robertson of www.instagram.com/dannibelle fame <3. This day included many outrageous moments including awkward marriage proposals & various people falling in rivers. We took some cool photos too.
Being recognized as a legitimate player in the Sports Apparel industry with Fitwear sitting on racks next to the likes of Nike & Addias was a dream come true... What's next?